SAP CRM: Customer Relationship and Sales Management

In today’s competitive business environment, effective customer relationship management (CRM) is essential for sustaining growth and fostering customer loyalty. The SAP CRM: Customer Relationship and Sales Management Training Course equips professionals with a comprehensive understanding of SAP’s CRM solutions, which are designed to streamline the entire customer lifecycle. From marketing and sales to service and analytics, SAP CRM provides a unified platform to manage and enhance customer interactions.

This training course focuses on how SAP CRM can transform business processes by integrating various modules like SD, FI, and BW, ensuring seamless data flow, automated workflows, and real-time decision-making. By leveraging SAP CRM, businesses can drive operational efficiency, personalize customer experiences, and enhance service delivery.

Participants will explore hands-on practices to configure and utilize key SAP CRM functionalities, including marketing automation, sales pipeline management, and service request handling. The course also covers the evolution of SAP CRM, including its transition to cloud-based platforms like SAP C/4HANA and SAP Customer Experience (CX) solutions. By the end of this course, learners will be equipped to align CRM strategies with business objectives, leading to increased revenue and improved customer retention.

By completing this SAP CRM: Customer Relationship and Sales Management Training Course, participants will achieve the following goals:

• Understand SAP CRM architecture and its role within the broader SAP ecosystem.
• Learn to configure and manage CRM processes for marketing, sales, and service functions.
• Effectively handle customer master data, interaction records, and business transactions.
• Implement campaign management, opportunity tracking, and service request processing.
• Integrate SAP CRM with other SAP solutions like ERP, analytics, and e-commerce platforms.
• Use advanced analytics and reporting tools to measure customer performance and satisfaction.
• Apply CRM strategies that enhance customer loyalty, engagement, and long-term growth.

This course is designed for professionals who wish to deepen their knowledge of customer relationship management using SAP CRM. It is ideal for:

• Sales and marketing professionals
• Customer service and relationship managers
• SAP CRM consultants and business analysts
• IT and digital transformation managers
• Project managers overseeing CRM implementation or enhancement

This training course will be delivered through a combination of interactive lectures and group discussions to enhance engagement and understanding. It will incorporate practical exercises and real-world case studies to ensure that participants can immediately apply their newfound knowledge.

• Lecture-based learning with in-depth explanations of key CRM concepts.
• Hands-on workshops to practice configuring SAP CRM functionalities.
• Group discussions for collaborative problem-solving and idea exchange.
• Case studies to illustrate real-life CRM challenges and solutions.
• Practical exercises on customer lifecycle management, marketing campaigns, and service processes.

By the end of the course, attendees will have a clear understanding of how to leverage SAP CRM to optimize customer relationships and boost business performance.

• AZTech Certificate of Completion for delegates who attend and complete the training course