An intensive professional development training course on
Public Relations and Successful Campaigns
Keys to Corporate Reputation
Why Choose Public Relations and Successful Campaigns Training Course?
This state-of the-art Public Relations and Successful Campaigns training course covers the practice of Public Relations and in the 2020s. PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. Sustained public relations campaigns can help build public perceptions, develop reputation with key stakeholders and drive strategic organisational change. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels.
This Public Relations and Successful Campaigns training course will feature:
- Understanding the basis of both positive Public Relations and defensive PR
- Selecting and use a range of powerful planning tools to manage reputation in a complex media environment
- Managing campaigns to change behaviour and develop reputation
- Shaping external perceptions of your organisation by first class internal communications
- Developing a strategic PR approach and a clear plan of action
What are the Goals?
By the end of This Public Relations and Successful Campaigns training course participants will be able to:
- Develop a problem-solving approach to match PR strategy to business objectives
- Critically examine the PR campaigns and the purposes that they can achieve
- Plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
- Develop clear strategies for the use of channels and media
- Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
- Learn how to evaluate PR to demonstrate success to the business and to develop PR methodology
Who is this Training Course for?
This Public Relations and Successful Campaigns training course is suitable for a wide range of professionals but will particularly benefit:
- Those who want to develop their strategic communication skills
- Those seeking a ‘refresher’ to enhance their PR skills
- Communications professionals who want to update their professional skill set
- Public Affairs Professionals
- PR Managers, PR Executives & PR Officers
- Marketing Professionals
- Branding, Product & Marketing Managers
How will this Training Course be Presented?
The AZTech Training course is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focusing on solving those problems. Real examples presented on video are a strong part of the course.
The Course Content
- Putting a value on reputation and the PR that builds it
- Corporate Affairs and Public Affairs approaches
- PR campaigns – their use and their risks
- External Communication as a change agent
- Evaluation to develop programmes and match outcomes to organisational needs
- Brand, identity and image, the basis of reputation
- Assessing your reputation and the use of ‘gap’ analysis
- Stakeholder mapping, listening constructively to your stakeholders
- The importance of narrative and storytelling
- The Message matrix / message houses
- Communications channels mapping and monitoring
- A crisis management toolkit
- Creating campaigns to meet business objectives
- A problem-solving approach
- Critical path analysis, costing the plan and preparing a budget
- Anticipating risk and planning to meet it
- Identifying stakeholders and their role in relation to the campaign
- Co-ordinating campaign elements across stakeholder groups
- From strategy to tactics
- Environmental scanning, opportunities and risks
- Developing a media relations plan
- Crisis media relations
- Channel effectiveness and use of media
- Using influencer strategies to multiply effectiveness
- Winning support - consulting others in the organisation effectively
- Research and evaluation
- Presenting your case to senior management
- Integrating your campaigns into your own media and company reporting
- Ensuring that results are seen and credited
- Personal action planning
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
In Partnership With
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Available Sessions
Frequently Asked Questions
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to info@aztechtraining.com
- Phone: Reach out to us directly at +971 4 427 5400 or +971 4 427 5407, and our team will guide you through the registration process.
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Yes, we offer tailored corporate training solutions to meet your organization's specific needs. Please contact us at info@aztechtraining.com or call +971 4 427 5400 for more information.
