An intensive professional development training course on
Social Media: Strategy, Tactics & Analytics
Why Choose Social Media: Strategy, Tactics & Analytics Training Course?
Social media - Facebook, Twitter, Linkedin and YouTube - have transformed the way we interact with our customers, friends and family. Customer Service, PR and marketing strategies must adapt to this sociological change.
World-class organisations listen to their stakeholders and take action on what they tell them. Social media enables anyone to have their opinions heard. Social media has also blurred the boundaries between customer service, PR and marketing. Brands can not only offer customers a better service by interacting with them on a more personal level, they can also create positive PR for the brand and reach a greater audience through at very little extra time and cost. But, social media is a double edged sword opening up both risks and opportunities.
This training course will enable you to:
- Map the opportunities and threats to your organisation presented by social media
- Create a coherent social media strategy
- Develop a focused action plan to execute effectively on your strategy
- Future proof your plan by the appropriate use of technology
- Evaluate the effectiveness of your social media
What are the Goals?
By the end of this training course, participants will be able to:
- Build a framework to assess social media contribution to achieving business goals.
- Familiarize themselves with the range of social media tools and match them to the tasks that your plan demands
- Learn how to assess the impact of social media and its ROI
- Acquire an in-depth knowlbdge of the key aspects of social media vision, policy, governance and operation.
- Learn how to identify issues and develop a rapid crisis response plan
Who is this Training Course for?
This training course is suitable to a wide range of professionals but will greatly benefit:
- Anyone in a customer service, PR or marketing role
- Leaders, Managers, Supervisors
- Those who wish to learn more about strategies for improving effectiveness in change, greater customer involvement and dealing with greater risk of crises
How will this Training Course be Presented?
The training course is fast-paced, fun and highly interactive. It will enable and encourage participation from all who attend, through a rich mixture of content input, group discussion, case studies practical exercises, video and use of the internet. Delegates will be taught how to communicate effectively with target groups and will have the chance to practice what they learn.
The Course Content
- Introduction and welcome
- Basic principles of Social Media
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating relationships through Social Media
- Delivering trust
- The importance of honesty and integrity
- Finding your audience and being found
- Storytelling in 140 characters
- Video content
- Crowd sourcing
- Flash mobs
- Gameification
- Developing Apps
- Communication forums - including blogs, discussion groups, micro-blogs
- Collaboration - including wikis, social bookmarking, social news
- Multi-media sharing - including photos, videos, audio sharing
- Reviews, comments and opinions across all sectors
- Entertainment, including games, virtual worlds, game sharing
- Aggregators
- Big Data and Data Mining
- Trends and latest developments
- Future trends
- Understanding how social media affects brands and businesses
- Understanding the network economy
- Case studies - good and bad examples
- Assessing the roles of social media in your organisation
- Assessing your social media environment
- Social media policies
- Developing a strategy
- Basic analysis techniques and tools
- What people are saying about your brand on the Social Media
- Interpreting the results
- Benchmarking best practices
- Presenting a compelling case to top management
- The change process
- Planning the execution of your strategy
- Course review and conclusion
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the course.
Do you want to learn more about this course?
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Available Sessions
Frequently Asked Questions
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
Yes, we offer tailored corporate training solutions to meet your organization's specific needs. Please contact us at info@aztechtraining.com or call +971 4 427 5400 for more information.
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to info@aztechtraining.com
- Phone: Reach out to us directly at +971 4 427 5400 or +971 4 427 5407, and our team will guide you through the registration process.
The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
