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An intensive professional development training course on

Mastering Strategy Dynamics

Professional Recognition and Accreditation

  • This is an ILM (Institute of Leadership and Management) Endorsed Programme*


Why Choose this Course?

This course will boost you to the next level of strategic management. This highly interactive course will challenge Managers to think about their leadership role and their contribution to strategy development and/or implementation. This course will provide delegates with the information to understand the latest thinking in the field of strategy and will challenge them to use latest thinking methods and tools to gain a deeper understanding of their own organisation's strategic strengths and weaknesses.

In this course, delegates will expand their strategic capability, be agile in responding to both internal and external changes, sharpen their individual leadership skills, and respond to the challenge of balancing operational excellence while keeping a focus on company strategy.   

This course will feature:

  • How successful businesses use strategic thinking to dominate their industries
  • Understanding of what success measures can be used to test your strategy
  • How create a systematic approach to formulate and implement strategy
  • The use planning outlines in formulating plans relevant to your work
  • How develop your ability to think strategically - a key competency for the 21st century


What are the Goals?

By the end of this course, participants will be able to:

  • Examine their higher level of strategic management and thinking
  • Know how to develop a dynamic approach to managing strategy
  • Understand the difference between strategic planning and strategic thinking
  • Practice strategic thinking and analysis at an advanced level
  • Learn how to communicate your strategy to engage with your people


Who is this Course for?

This course is suitable to a wide range of professionals but will greatly benefit:

  • Those with a serious desire to become a better strategic leader
  • Those who are just starting to become a strategic thinker
  • Those who have been a strategic leader for many years but needs ‘refresher’
  • Aspiring Senior Management
  • Department Heads


How will this be Presented?

This course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The tutor will guide and facilitate learning and reflection, using direct input, discussions, case studies, exercises and video presentation.


The Course Content

Day One

Strategic Challenges faced by Leaders

  • What is strategy? Are corporate strategy and competitive strategy different?
  • The problems of strategic planning
  • Popular strategy tools - understanding their limits
  • Understanding the business environment
  • How do we measure success?
  • Strategic thinking methods and tools


Day Two

New Approaches to Strategy Development

  • Competitive strategy
  • Resource-based strategy
  • Blue Ocean strategy
  • Disruptive strategy
  • Emergent strategy
  • What approach should be used?


Day Three

Strategic Leaders: Influence and communication

  • Setting Corporate Direction: Mission, Vision and Values
  • Strategic analysis
  • Strategy formulation – choices and risks
  • Developing a strategic plan
  • Define strategic objectives, measures and targets
  • Strategy Maps – behaviours and outputs


Day Four

What you measure is what you get

  • Use Balanced Scorecard to improve management and business processes
  • Reporting: dashboards and traffic lights
  • Develop operational plans: Budgets and financial accounts
  • Matching outcomes to resources
  • Gather and analyse operational data
  • Use data to review and strengthen strategies


Day Five

Personal challenge - Plan to Act   

  • Review your organisation’s mission, vision and values
  • Analyse your business’s Strengths, Weaknesses, Opportunities & Threats
  • Recommend a strategy for your business
  • Elements of a business plan for your business
  • The planning process: improvement?
  • How to gain a commitment to action


The Certificates

  • AZTech Certificate of Completion for delegates who attend and complete the course.
  • ILM Endorsed Certificate for delegates who successfully attend and pass the required assessment.


ILM Endorsed Programme

AZTech is an ILM (Institute of Leadership & Management) Recognised Provider and offers a number of Endorsed Management and Leadership programmes. Aside from AZTech’s Certificate of Completion, delegates will be able to pursue ILM Endorsed Certification (which typically involves passing an additional study, either a work based assignment or on-demand assessment) after the conclusion of this ILM endorsed programme.


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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.

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