Measuring Marketing Effectiveness & ROI

This highly-interactive training course in Dubai will put great emphasis on the importance for an organization to understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. Delegates will learn that by tracking their marketing Return on Investment (ROI), their companies/organisations would be able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives.

Through interactive group discussion, delegates will discover how to use proven marketing analytics to streamline their marketing efforts and increase profitability. Upon completion of the training course, delegates will be able to identify a range of techniques they can use to determine the profitability and effectiveness of their marketing plan.

This Measuring Marketing Effectiveness & ROI training course will feature:

• How to assess the effectiveness of an organisation’s marketing ROI measurement program and make recommendations for improvement
• How to combine social media marketing networks with traditional marketing activities to improve ROI
• How to develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives
• How to integrate measurement component into the marketing plan and budgeting process
• How to design an Action Plan for putting marketing ROI best practices into practice

What are the Goals?

By the end of This Measuring Marketing Effectiveness & ROI training course, participants will be able to:

• Describe relevant ways of measuring marketing ROI
• List the necessary elements of a Marketing Plan
• Assess and measure each marketing activity to maximize sales and minimize costs
• Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
• Discuss the types of social media marketing options and list the advantages, disadvantages and limitations of each one

Who is this Training Course for?

This Measuring Marketing Effectiveness & ROI training course is suitable to a wide range of professionals who desire to learn best practices for measuring the Return On Investment (ROI) generated from their marketing efforts but will greatly benefit:

• Sales and Marketing professionals
• Public Relations professionals
• Account Managers
• Department Managers
• Human Resource professionals

How will this Training Course be Presented?

This Measuring Marketing Effectiveness & ROI training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes delegate’s participation through a combination of group discussion, practical exercises, videos, role-play sessions, case studies, breakout sessions, and team building activities.

Delegates will utilize best practices and bench marking to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use, and facilitate learning.

• AZTech Certificate of Completion for delegates who attend and complete the training course