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Public Relations PR Training Course

Communication Strategies
for Senior Leadership

Negotiating for Maximum Success Across Teams and Stakeholders

Why Choose this Course?

We all communicate every day - but do we know how to do it properly?  By the end of this Communication Strategies for Senior Leadership training course, you will feel better about yourself, and how to maximise your impact, and outcomes through simple, effective tweaks to improve what you’re doing already. Learning how to present from an established broadcaster and performer, expect major changes to habits and organisational culture. 

This Communication Strategies for Senior Leadership training course will let you learn how to write more effectively, and understand how to improve your whole life, presence, and business through effective non-verbals and storytelling. By learning that communication is not just what you say, it’s possible to shape an entirely fresh approach to the language of your brand. Through brand analysis, you will learn the correct follow through on making actions with accountability. By breaking down current practice, through psychological honesty, and tests, you can roadmap strategies that are key to ethical code making and respect. Through understanding key communication theories, and the Golden Fish technique, you will develop a personalised bespoke style of leadership that’s right for you!  This AZTech PR training course will change you.

This training course will feature:

  • Presenting, styling + body language, get conscious in communication
  • Storytelling, and evolved media writing and visuals
  • Behavioural and communication theory for brands
  • Personalised road mapping
  • Psychological shifting + tests

What are the Goals?

By the end of this training course, participants will be able to:

  • Feel more confident delivering good news and bad
  • Understand how to break down long term strategy into serialised messaging
  • Be smooth at digital communication and writing
  • Improve face to face negotiation
  • Better recognise limitations in your communication and others

Who is this Training Course for?

This AZTech training course is suitable to a wide range of professionals but will greatly benefit:

  • Communication workers
  • PR professionals and creators of content
  • Marketing decision makers
  • Support workers willing to take the next step in their careers to improve their behaviour and that around them

How will this Training Course be Presented?

This AZTech training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes workshops, mind-mapping, presenting, discussion, acting, creative thinking.  

The Course Content

Day One: What is Communication? Behavioural and Communication Theory for Brands

  • Situational analysis
  • What is strategy? What can we learn from others
  • Secrets of Emotional Intelligence + various personality tests
  • Cognition and the science of decision making
  • When the To Do is too long, how do you prioritise
  • Pavlov, and the global brain

 

Day Two: Creative Communication Storytelling, Evolved Media Writing and Visuals

  • The top tips for critical thinking
  • How to think like a disruptor
  • Noise and feedback loops - where is it coming from and who’s in the feedback loops
  • Overcoming self-hate and hate from others
  • Basic communication theories
  • Yes, No and seeking counsel

 

Day Three: Branding

  • Understanding the Estates of Power - Audience
  • Storytelling + research
  • The Golden Fish theory
  • Digital - We Are Who We Follow, cultivating communities
  • Appearance - styling for the best results
  • Panoptism, The Ripple Effect

 

Day Four: Conscious Communication – Presenting, Styling + Body Language, Get Conscious in Communication

  • Presenting tips, interpersonal, film, audio and all media
  • Body language
  • Global labels
  • Geo-locational experiences
  • Identity spectrum
  • Appearance

 

Day Five: The Personal Plan – Personalised Road-mapping

  • Brand personality + Brand legacy
  • The audience
  • Brand fans
  • Differentiate, persuade, inforce + reinforce
  • Image + Identity = Reputaton
  • Present your personal plan

The Certificate

  • AZTech Certificate of Completion for delegates who attend and complete the training course

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All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing (in any medium), transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.


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