An intensive professional development training course on

Client Management & Relations for Women in Business

Putting the client first in everything you do

We currently have no scheduled sessions for this course. If you are interested in running this course, please contact our Training Department at

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Why Choose this Training Course?

Training Course Overview

In an increasingly competitive world, retaining clients is smart business. It costs five times more to get a new customer than to retain an existing one. It is essential that you have a client management strategy for retention & growth. Clients expect their suppliers to become trusted advisers. This course shows how putting the client rather than services first can yield improved results in terms of client retention. It stresses the importance of having highly engaged employees and applying best marketing and business development practices in a highly competitive and dynamic marketplace.


Training Course Objectives

Delegates completing this course will be able to:

  • Describe the client management model
  • Discuss the reasons for clients leaving
  • Apply continual improvement strategies to increase customer retention
  • Differentiate between the ways to best influence others
  • Design a strategy for client retention and growth


Designed for Professional Women

  • All Managers, Supervisors, Team Leaders, and Section Heads
  • Any manager responsible for client management and/or customer retention
  • Project managers and engineers
  • Anyone working in customer service type roles
  • Marketing and sales staff
  • Internal consultants (marketing, finance, IT, HR, strategy)
  • Senior Managers needed to develop their skills in client management and communication


The Course Content

Amongst a wide range of valuable topics, the following are highlighted:
  • Becoming a client focused organisation
  • The true cost of losing a client
  • Understanding and retaining your clients
  • The psychology of influence
  • Communication skills using the power of psychology
  • Cross-cultural understanding – why it matters
  • Using social media effectively
  • The tools of continuous improvement
  • Mistake-proofing, Poka-Yoke, and the Kaizen Method
  • Why innovation matters

The Certificate

  • AZTech Certificate of Completion for delegates who attend and complete the training course


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