Business-Case Writing for New Products

“To win support for the development of a new product, requires a written business-case which
justifies why the product should be developed and brought to market”

Development of new products is essential, but it can be very expensive and it also involves risk. A new product should only be developed if it can be proven that it has a good chance of surviving and thriving in the market.

So to justify the development and launch of a new product, requires a written business-case that takes into account the opportunities and challenges that currently exist, or might arise, in the market.

Anyone who is required to write, present, or contribute to, a written business-case for a new product, should attend This Business-Case Writing for New Products training course. It will equip you with the insight to address the right issues in the market and use them to justify your proposals in a written business-case.

You will learn how to research the business-case, structure it and write it.

This Business-Case Writing for New Products training course will feature:

• A process to construct a business-case
• How to identify the market factors that must be considered
• Defining a strategy for the business-case
• Advice on writing and presenting the case
• How to win support for the case

By the end of This Business-Case Writing for New Products training course you should be able to:

• Understand the market challenges that new products face
• Recognise the essential market factors that underpin a business-case
• Judge the product idea in terms of potential market success
• Describe the elements of the case
• Write a business-case document
• Justify a business-case for a new product

This Business-Case Writing for New Products course is for senior managers, middle managers, marketing executives and anyone else who wants to learn how to create and present a business-case for a new product in Business-to-Business (B2B) markets and will greatly benefit:

• Marketing directors who want to build business-cases that reflect market realities
• Product managers who need to build business-cases for new products
• R&D managers and other executives involved in the new product development process
• Finance directors and others who have to assess business-cases
• Business owners and inventors who want to increase their success rate in the market

This Business-Case Writing for New Products training course will be presented using a combination of formal presentations, discussions, role-playing and syndicated exercises. Video and case-studies will also be used.

A major differentiator in this programme is that it is highly practical, and delivers real-life examples drawn from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.  >Explore our Business Operations Training Courses)