An intensive professional development training course on
Retail Banking Products Innovation
From Traditional Offerings to Lifestyle-Based Solutions
Why Choose Retail Banking Products Innovation Training Course?
Retail banking products are no longer defined by accounts, cards, or loans alone. Customers increasingly expect financial solutions that align with their lifestyles, life events, and personal aspirations. This shift requires banks to rethink how products are designed, positioned, bundled, and delivered across channels.
This Retail Banking Products Innovation training course equips participants with a modern innovative mindset for retail banking products. It connects customer behaviour, product design, pricing logic, risk considerations, and commercial viability to help participants move from traditional product thinking toward customer-centric, value-driven solutions that drive sustainable growth.
This training course will feature:
- Modern retail product innovation frameworks
- Lifestyle and life-stage product design thinking
- Product profitability and viability perspectives
- Customer-centric bundling and positioning logic
- Innovation-focused retail banking practices
What are the Goals?
By the end of this training course, participants will be able to:
- Understand modern retail product innovation principles
- Design customer-centric retail banking solutions
- Align product innovation with profitability and risk
- Position products based on customer lifestyles and needs
- Translate innovation ideas into practical retail offerings
Who is this Training Course for?
This training course is designed for retail banking professionals involved in product development, sales, marketing, and customer experience who contribute to designing and delivering retail banking solutions.
This training course will greatly benefit:
- Retail Product Managers
- Sales and Distribution Teams
- Marketing and Customer Experience Teams
- Branch and Channel Managers
- Retail Banking Strategy Teams
How will this Training Course be Presented?
This course is delivered through applied product examples, embedded innovation exercises, guided discussions, real-life retail scenarios, and structured reflections that connect innovative thinking with practical retail banking execution.
The Course Content
- Evolution of Retail Banking Product Models
- Limitations of Traditional Product-Centric Thinking
- Customer Expectations and Value Perception
- Role of Innovation in Retail Banking Competitiveness
- Shifting From Products to Solutions
- Understanding Customer Life Stages and Events
- Lifestyle Segmentation in Retail Banking
- Designing Products Around Customer Journeys
- Emotional and Functional Value in Product Design
- Aligning Solutions with Real Customer Needs
- Smart Product Bundling Strategies
- Pricing Psychology and Customer Perception
- Revenue, Cost, and Margin Considerations
- Balancing Innovation with Risk and Compliance
- Measuring Product Performance and Value
- Digital Versus Physical Product Experiences
- Channel Integration and Consistency
- Role of Frontline Staff in Product Innovation
- Communicating Value Clearly to Customers
- Managing Adoption and Usage Behaviour
- Building an Innovation-Oriented Product Culture
- Governance and Decision-Making in Product Innovation
- Learning From Product Successes and Failures
- Linking Innovation to Long-Term Retail Strategy
- Developing a Product Innovation Action Plan
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the course
Do you want to learn more about this course?
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