An intensive professional development training course on
Reputation Management & Strategic Communications
Why Choose Reputation Management & Strategic Communications Training Course?
Organizations with strong reputations do better financially, attract and keep talent at lower costs, have lower costs of capital, and more easily gain support from stakeholders. Organizations that do not manage their reputation have it managed for them by competitors, critics or others. Reputation is the perceptions of your organisation in the minds of stakeholders. In this highly interactive 5-day training course in Dubai you will learn how reputation management combines elements of strategy, management, marketing, customer service, communications, and human resources. The process of reputation management involves aligning the goals, values and behaviours of your organisation to build credibility and trust among stakeholders.
This Reputation Management & Strategic Communications training course will feature:
- Discovering the drivers of your corporate reputation
- Critical evaluation of your reputation identifying any gaps in perceptions
- Mapping your desired reputation and test for organisational alignment
- Designing communications tactics to provide reputational levers
- Develop a communications strategy for reputation management
What are the Goals?
By the end of This Reputation Management & Strategic Communications training course participants will be able to:
- Accurately identify the strategic impact of communications on reputation
- Measure and map stakeholder perceptions including social media sentiment
- Write a communications plan to defend and develop reputation
- Produce a clearly reasoned reputational defence plan and implement it
- Deliver business excellence for organisational reputation alignment
Who is this Training Course for?
This Reputation Management & Strategic Communications training course will benefit any senior manager who shares responsibility for developing brand and reputation and particularly: Communications specialists (internal and external), HR professionals with a concern for the impacts of reputation, Departmental managers and Project managers
How will this Training be Presented?
This Reputation Management & Strategic Communications training course uses a variety of proven adult learning techniques to ensure maximum understanding and retention of the information presented. Participants will be engaged through powerful individual and group exercises. These provide opportunities for personal participation in real situations. This process makes training fun filled, fast-paced, challenging and empowering. This course uses a rich mixture of activities, case-studies, videos and projects combined with compelling presentations and skill practice.
The Course Content
- What is reputation and how is it valued?
- World Class Organisations –common traits and practices
- Reputation audits – what they reveal
- SWOT, PEST and Reputation
- The strategic drivers of reputation
- Map your desired reputation
- Compiling stakeholder interest inventories
- Opinion measurement and monitoring
- Stakeholder mapping
- Identifying touchpoints and moments of truth
- Internal alignment
- Testing for organisational alignment
- Strategy, its function and development
- Outlining the elements of your strategy
- Matching strategy to tactics
- Channels and their use
- Mapping stakeholders to channels
- Message control and Organisational alignment
- Identifying the appropriate reputational levers
- Corporate Social Responsibility
- Issue management and environmental scanning
- Crisis reputation management - Spokesperson selection and training
- Business and reputation recovery
- Influencer relationships
- Process mapping and control – the core of planning
- The elements of a successful plan
- Your own plan – construction and critique
- Persuasive presentation
- Selling your plan to senior decision makers
- Course evaluation and close
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
Do you want to learn more about this course?
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Frequently Asked Questions
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to info@aztechtraining.com
- Phone: Reach out to us directly at +971 4 427 5400 or +971 4 427 5401, and our team will guide you through the registration process.
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Yes, we offer tailored corporate training solutions to meet your organization's specific needs. Please contact us at info@aztechtraining.com or call +971 4 427 5400 for more information.
