Creating a
Marketing Plan for
Business to Business

Name: Creating a Marketing Plan for Business to Business Training Course
Rating: 4.7 (1076 reviews)

Effective B2B Marketing Plan to Succeed
with New Products and New Markets

Course Schedule

Get your PDF guide and explore all course details.

Overview Objectives Who Should Attend? Methodology Outline Certificates

Why Choose Creating a Marketing Plan for Business to Business Training Course?

Creating a Marketing Plan for Business to Business Training Course is essential in today’s competitive landscape. As traditional industries face challenges, and organizations innovate to reach new markets, a strategic and well-crafted marketing plan is key to success. In B2B marketing, effective planning can differentiate your company, ensuring you reach the right audience and drive growth.

This course is designed to provide you with the practical skills and knowledge to build effective marketing plans that drive results. You will learn to analyze markets, develop strategies, and structure a plan that targets the right customers and decision-makers. The course leverages real-life examples from successful B2B companies, offering insights from a course director with years of experience in sales and marketing consulting.

What you'll learn in this Creating a Marketing Plan for Business to Business Training Course:

How to conduct critical analysis before starting your marketing plan
Define and craft an effective marketing strategy
Structure a comprehensive and actionable marketing plan
Target key customers, decision-makers, and influencers
Build the optimal marketing mix for your business
Successfully implement and control your marketing plan

This course empowers you to not only create but also implement and track a marketing plan that delivers superior results.

What are the Goals?

By the end of Creating a Marketing Plan for Business to Business Training Course, you will have the ability to:

Construct a comprehensive written marketing plan
Secure approval and support for your marketing strategy
Persuade key stakeholders to adopt your marketing approach
Integrate and coordinate the marketing mix for maximum impact
Lead teams to successfully implement the plan

Who is this Training Course for?

This course is designed for professionals in various roles looking to sharpen their B2B marketing skills and adopt a structured approach to marketing:

Marketing Managers seeking a more strategic approach to B2B marketing
Senior Executives aiming to align the company’s marketing with corporate goals
Marketing Executives tasked with the implementation and delivery of marketing plans
Managers from other departments who need to understand and support marketing strategies

This course will also benefit anyone involved in innovating new products or entering new markets, as it provides a framework for effective market-focused planning.

How will this Training Course be Presented?

The Creating a Marketing Plan for Business to Business Training Course is delivered using a blend of theoretical presentations and interactive exercises, ensuring that concepts are both understood and applied. Real-world case studies, videos, and group discussions will be integrated throughout the course, giving you practical insights from global B2B success stories.

Key Delivery Methods:

Presentations and Discussions to establish core concepts
Case Studies and Real-Life Examples to contextualize theory
Interactive Exercises to apply the concepts in a practical way
Video Content to showcase successful B2B marketing strategies

This highly practical course ensures you not only gain the necessary knowledge but also learn how to apply these strategies in your daily work, ensuring a lasting impact.

The Course Content

How to write a structured marketing plan
How to develop the plan
How to align your plan with the corporate strategy
Defining the brand principles
Positioning the brand

Building relationships with stakeholders
Scoping the market
Acquiring market knowledge and insight
Understanding the market drivers
Understanding customers, decision-makers and decision-process
Identifying customers’ challenges, to discover what they value

Understanding competitors
Assessing your organisation’s capabilities and limitations
Measuring market attractiveness and defining strategic options
Setting marketing objectives
Creating and describing the marketing strategy
Integrating marketing strategy and sales strategy
Defining target groups, assigning priorities and tasks

How to create differential advantage
Defining the propositions
Winning on value not on price
Creating the right marketing communications mix
Constructing the right messages and tools
Aligning the sales activities with marketing

Supporting intermediaries
Defining the schedule and responsibilities
Defining resources and constructing a budget
Controlling and verifying the plan
Contingency planning
How to write the plan

Certificate

AZTech Certificate of Completion for delegates who attend and complete the training course

In Partnership With

Visit Website

Do you want to learn more about this course?

Related Courses

Check out other training courses might interest you

Frequently Asked Questions

Common questions about our training courses

Yes, we offer tailored corporate training solutions to meet your organization's specific needs. Please contact us at [email protected] or call +971 4 427 5400 for more information.

The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.

Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.

There are several convenient ways to register for our training programs:

Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
Email: Share your details, including your name, organization, email address, and selected course, by sending an email to [email protected]
Phone: Reach out to us directly at +971 4 427 5400 or +971 4 427 5407, and our team will guide you through the registration process.

Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.