Developing & Implementing Strategic Marketing Plans

Marketing is the glue that holds and organisation together, gives it understanding of what customers want, what they value and are willing to pay for. As the marketplace and customer needs change, marketing helps the rest of the organisation understand how to change.

Strategic marketing is the overarching framework that knits marketing activities to the wider business needs, at the same time helping operational teams become customer centric. It provides deep understanding of customers and how to serve them.

Over our five days together participants, this Developing & Implementing Strategic Marketing Plans training course will develop understanding of how to create a strategic marketing plan; returning to their desks with the outline of a plan tailored to their organisation.

This Developing & Implementing Strategic Marketing Plans training course will feature:

• A wide range of models, techniques, tools and tips
• How to apply theory in practice when developing marketing strategy
• A process for creating a strategic marketing plan that has input from across the organisation and wins support from key teams and executives
• Delegates working through the key steps to develop their own strategic marketing plan.

By the end of This Developing & Implementing Strategic Marketing Plans training course, participants will be able to:

• Identify, collect and analyse external and internal business data to identify issues, key factors fur success and distinctive capabilities
• Use the data, make assumptions and recommend which products and services their organisation should provide to existing and potential markets
• Identify, segment and prioritise existing and potential audiences based on business objectives
• Quantify marketing objectives for revenues, profits, sales volumes, market share and brand reputation
• Develop a portfolio matrix for the 4 P’s – product, price, place, promotion – that will create the framework for marketing activities
• Select the best evaluation mechanisms for proving marketing activities are delivering business objectives

This advanced level professional course is for marketing practitioners and business leaders responsible for developing strategic marketing plans, including

• Chief Marketing Officers, Marketing Directors, Marketing Vice Presidents
• Heads of Product Management, Product Development, Research & Analysis, Planning, Programmes & Campaigns, Public Relations, Brand Management, Public Affairs, Advertising, Community Relations, Media Relations, Distribution, Monitoring & Evaluation
• Business Growth Directors, Customer Experience Directors, Sales Directors, Business Strategy Directors, Finance Directors, HR Directors

This Developing & Implementing Strategic Marketing Plans training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. The training course applies theory to the practical situations’ participants find themselves in. We share a wide range of models and techniques that work in practice, applying them to a case study and participants’ own organisations. Participants are encouraged to bring their own company specific issues to work with.