Personal Branding and Reputation Management in the Modern Workplace

In the same way that companies design and manage their corporate brand and reputation, we need to do the same. The workplace has been severely disrupted, and this has a big impact on individuals and leaders. The training course takes a look at our circle of influence and power and increases self-awareness. Participants will design their own personal brand and learn how to manage their reputation for ongoing success in the workplace.

Completing This Personal Branding and Reputation Management in the Modern Workplace training course will enable participants to consciously and intentionally create and influence public perception of them as well as manage their reputation in order to be seen as an authority in their industry. The skills learned will elevate credibility and create differentiation from the competition in order to achieve career advancement, increase the circle of influence, and have a larger impact on colleagues, leadership, stakeholders and customers.

This Personal Branding and Reputation Management in the Modern Workplace training course will feature:

• The definition of a brand
• The concept of reputation management
• Personal and professional self-awareness
• The foundation and building blocks of designing a personal brand
• Building and boosting reputation

By the end of this training course, participants will be able to: 

• Discover your own personal brand
• Determine your locus of control
• Explain the importance of feedback
• Develop a plan to maintain your personal brand
• Provide guidance on managing your reputation

This Personal Branding and Reputation Management in the Modern Workplace training course is suitable to wide range of professionals, but will greatly benefit:

• Professionals seeking to increase their public perception in the workplace
• Individuals and leaders that employ networking in organisations to enhance reputation and skills
• Those who identify their aspirations and values as a leader
• Those who want to Increase their personal presence in communication and influence
• Those being groomed for future leadership or aspiring to become leaders

This Personal Branding and Reputation Management in the Modern Workplace training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes case studies, interactive activities, exercises, instructional videos, Q&A sessions and learning from each other. The aim is to learn practical tools, tips, methodologies and frameworks and also the practical application of these theories in order to apply them immediately in the workplace.