Building Strong Customer Relationships
In these challenging times, fostering robust customer relationships is more crucial than ever. Being of service, offering help, and strengthening credibility will not only build trust in you and your organization but also ensure long-term customer loyalty.
Tailoring Products and Services to Current Needs
Customers may not be in the frame of mind for typical purchases unless you offer products or services that specifically address the current crisis. If you do, communicate clearly how you can assist them and provide easy ways to contact you for support. Check Our Management & Leadership Training Courses
Adjusting Marketing Strategies
Postpone any marketing and PR campaigns aimed at selling products that do not directly aid in dealing with the coronavirus. Instead, focus on conveying how you are continuing to support your customers and clients during this period. They are far more likely to engage with offers that address the challenges they are currently facing.
Direct Communication and Support
Organize your marketing, sales, and customer service teams to reach out to customers directly, offering reassurance and support. Ask about their biggest current challenges and find ways you might help them cope—consider waiving charges during this crisis to strengthen relationships.
Transparency About Organization Challenges
Be upfront about how the crisis is affecting your organization, such as staff illness, self-isolation, and remote working impacts on service delivery. If responding takes longer, openly communicate this to manage expectations.
Ensuring Digital Accessibility
With so many people working from home, ensure your digital platforms—emails, websites, and extranets—are optimized for mobile and tablet devices. Many users may lack high-speed internet or VPN access, so mobile-friendly content is essential.
Sharing Reliable Information
Avoid spreading rumors. If you wish to share information about the virus, link directly to official government sites and trusted professional associations. This ensures your shared resources remain current without constant updates on your part.
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Looking Ahead
We eagerly anticipate seeing you thrive beyond this crisis. When you’re ready, contact us to discuss improving customer relationships, marketing, and public relations strategies.
If you need immediate support for crisis communications, reach out to AZTech customer service at +971 4 427 5400 or email [email protected].
