Um curso de formação intensivo de desenvolvimento profissional sobre

The Advanced Business Strategist

We currently have no scheduled sessions for this course. If you are interested in running this course, please contact our Training Department at [email protected]

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Porquê escolher este curso de formação?

This course will give emphasis on the Management’s key role of setting the organization’s strategic direction. This course supports the development of high-level strategy skills for middle to senior Managers wanting to gain or refresh their knowledge of strategic planning and increase confidence in the use of corporate planning tools and approaches. This may include the ability to align the organisation’s internal capabilities to unpredictable external factors, which is crucial for success.

This course will help delegates to understand the global context in relation to their business, as well as develop skills and confidence to boost performance and enable them to develop and sustain their organisation’s performance for the future.

Este curso inclui:

  • Análise do contexto económico e empresarial da sua empresa
  • Ferramentas e técnicas utilizadas no desenvolvimento de estratégias
  • Use of strategic thinking: innovation approaches
  • Como é que a cultura organizacional apoia ou impede a inovação
  • Leadership qualities needed to inspire, motivate and engage with Staff

Quais são os objectivos?

No final deste curso, os participantes serão capazes de:

  • Desenvolver boas declarações de visão e missão para apoiar a formulação da estratégia
  • Carry out stakeholder analyses to enable management of diverse interests
  • Relate leadership qualities to culture and strategy development
  • Develop a systems thinking view of organisations
  • Transformar a estratégia em planos comerciais e operacionais

A quem se destina este curso de formação?

This course is most suitable to a wide range of professionals but will greatly benefit:

  • Those who are looking to sharpen their analytical skills and strategic leadership effectiveness
  • Team Leaders/Supervisors taking on additional strategic leadership responsibilities
  • Team Leaders/Managers taking on a more senior and strategic role in their organisation
  • Department Heads/Managers working in a culture seeking innovative approaches to business development
  • Middle/Senior Managers wanting to refresh their thinking and gain confidence in the use of strategic management tools

Como é que este curso de formação será apresentado?

Como é que isto vai ser apresentado?

Este curso utilizará uma variedade de técnicas comprovadas de aprendizagem de adultos para garantir a máxima compreensão, entendimento e retenção das informações apresentadas.

The Tutor will offer an interactive and participative workshop style that will challenge managers and encourage new thinking. The tutor will also guide and facilitate learning and individual reflection, as well as using direct input, discussions, case studies, exercises and video.

O conteúdo do curso

Primeiro dia: O processo de elaboração de estratégias
  • Why strategize: 21st century changes and challenges?
  • Psychological aspects of decision making
  • Strategic thinking – who, how, when & why
  • Examples of strategy success and failure
  • The functions and capabilities of a strategic manager
  • Culture and strategic choices
Segundo dia: O processo estratégico
  • Impact of external change: competitive positioning, technology, regulation
  • Innovation: Blue v Red Ocean strategies
  • The strategy hierarchy
  • Realising the strategies: making them happen
  • Recognising & reacting to disruptive competition
  • Competitive positioning
Terceiro dia: Competências de gestão estratégica
  • Leadership theories & styles
  • Attributes of successful leaders
  • Strategic skills: traits or contextual
  • Visão, comunicação e enquadramento
  • Team and organisation perspectives on implementing strategies
  • Leading others through the strategic process
Quarto dia: Gerir a cultura    
  • The significance of corporate culture
  • Facets of culture: the cultural web
  • The Leaders role in establishing the culture
  • Managing in a multi-cultural corporation
  • Impact of culture on strategy roll out
  • Challenges of mergers & acquisitions
Quinto dia: Tácticas e planos
  • Employing tactics to achieve objectives
  • What type of plan?
  • Owning and implementing plans
  • Strategic execution: budgeting, forecasting & adjusting to reality
  • Aligning corporate to individual objectives
  • Uma cultura de aprendizagem

O certificado

  • Certificado de conclusão AZTech para os participantes que frequentam e concluem o curso.
  • Certificado ILM Endorsed para os delegados que frequentam e passam com sucesso a avaliação exigida.

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