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Why Choose International Marketing Training Course?

International marketing is important for most companies because business has become globalized. Globalization is the growing interdependence of national economies- involving primarily customers, producers, suppliers and governments in different markets.

International marketing reflects the trend of firms selling and distributing products and services in many countries around the world. International marketing (which takes place all around us every day) offers new opportunities and challenges and has a major effect on our lives.

For many years, the globalization of markets, caused by the convergence of tastes across borders, was thought to result in very large multinational enterprises that could use their advantage in scale economies to introduce world-standardized products successfully. However, the bigger and more open the world economy becomes, the more small and middle sized companies will dominate.

This International Marketing training course will feature:

  • How to start or improve the process of expanding business abroad
  • The different forms of market entry: exporting, licensing, franchising, foreign direct investment, joint-ventures, strategic alliances
  • How to deal with different types of risks (political risk, ownership risk, operating risk, transfer risk)
  • The difference between standardization versus adaptation of products and services
  • How to adapt pricing policies, distribution and promotion in foreign markets

What are the Goals?

By the end of This International Marketing training course participants will be able to:

  • Select the proper entry mode of how to start foreign operations
  • Identify the cultural differences of foreign markets
  • Determine what foreign countries are the most attractive markets for international expansion
  • Understand the various risk elements that international business entails
  • Develop a strategic plan to enter foreign markets

Who is this Training Course for?

This marketing training course in Dubai will equip participants with the know- how to start foreign operations and/or to deal with foreign business partners and joint ventures.

This International Marketing training course is suitable for a wide range of professionals but will greatly benefit:

Executives, marketing-and sales managers, strategic planners, operational managers who are responsible for foreign subsidiaries/ joint-ventures or will be asked by their companies to set up operations abroad.

Training course attendees could come from different functions or departments.

How will this Training Course be Presented?

This marketing training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes lectures and presentations, case studies on real company cases and practical exercises to apply knowledge.

The Course Content

  • The importance of world trade; Global linkages
  • Opportunities and challenges in International Marketing
  • Trade barriers
  • The role of culture ; customs, language, values and attitudes;
  • The economic environment of key emerging markets
  • The political and legal environment; different types of political risk
  • Consumer, industrial and government markets
  • Strategic planning; Globalization drivers (market, cost, environmental, competitive factors)
  • The strategic planning process; formulating global marketing strategy
  • Global market segmentation
  • Developing and implementing the global marketing program
  • Analyzing people and markets; secondary and primary information
  • Proactive and reactive stimuli; Export management
  • Licensing; Advantages and disadvantages
  • Franchising
  • Foreign direct investment
  • Joint ventures and Strategic alliances
  • Mergers, acquisitions
  • Standardisation versus adaptation; product characteristics; product management & global brands
  • Global marketing of services
  • Advertising, promotion; brand strategy
  • Cross cultural sales negotiations
  • Pricing strategies and tactics
  • Global distribution
  • International managerial staffing needs
  • Leadership in international business
  • Personality differences across cultures
  • Recruitment and selection
  • Training and development
  • Performance appraisal and compensation

Certificate

  • AZTech Certificate of Completion for delegates who attend and complete the training course

Do you want to learn more about this course?

Register now or contact our team to discuss schedules, delivery formats, and customised options.

Frequently Asked Questions

Common questions about our training courses

Absolutely. AZTech offers customised in-house training where this course can be tailored to your organisation's specific needs, objectives, and industry context. Please contact us directly to discuss your requirements.

For further information or to discuss customization needs, you can contact us at +971 56 333 3426 or via email at inhouse@aztechtraining.com . Additionally, you may submit a detailed inquiry through our in-house training page at: https://aztechtraining.com/in-house-training

Yes. This International Marketing is offered in a classroom setting across multiple international locations as well as in a live online format, giving participants the flexibility to choose the option that best suits their schedule and learning preference.

AZTech courses are conducted in carefully selected 5-star hotels or 4-star premium hotels in the host city, featuring fully equipped, professional training rooms. Participants will enjoy coffee breaks and snacks throughout the day, as well as a complimentary lunch provided after each training session.

This International Marketing training course is designed for professionals at all levels who wish to enhance their knowledge and skills in this subject area. It is suitable for managers, team leaders, specialists, and anyone looking to advance their career and professional development.

 AZTech provides round-the-clock support to assist you with any enquiries. You can reach our team 24/7 by phone at +971 50 195 5668, by email at info@aztechtraining.com. Our dedicated training consultants are always on hand to help you with course selection, registration, scheduling, and any other questions you may have.

There are no formal prerequisites for this International Marketing course. It is open to all professionals regardless of their background or experience level, though a basic understanding of the subject area may be beneficial.

AZTech courses are delivered using a highly interactive and practical methodology, combining presentations, group discussions, real-world case studies, exercises, and workshops to ensure participants can immediately apply what they have learned in their professional environment.

Yes. Participants who successfully complete the course will receive an AZTech Certificate of Completion. This course may also be eligible for Training credits, which will be indicated in the course details.

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