An intensive professional development training course on
Digital Business Entrepreneurship
Skill Toolset for Successful Entrepreneurs
Why Choose this Training Course?
Digital Business entrepreneurship rely on Information Technology (IT) and digital media tools to find potential customers. The value of the business has been magnified by the ever evolving digital era we live in. Many newly created jobs has secret digital success ingredients, like being familiar with the digital media and able to deliver, extend, integrate online and offline services. In this training course, the most important digital business skills will be tailored for easily delivery to the course delegates. Social media marketing and presence will be also highlighted in detail. The last skills that will be considered in this course is the digital innovation and being able to create new use cases for the back end services business already has. The course will be supported by various case studies as well as workshops where the delegate will be discussing how to best develop the above skills.
This AZTech training course will highlight the following:
- Architecture and strategies of digital services
- Social media presence and good profile
- Digital marketing and SEO
- Creativity and innovation in service driven world
- Scalability and Flexibility in the modern digital world
What are the Goals?
By the end of this training course, participants will be able to:
- Acquire an adequate understanding of digital business entrepreneurship and its significance in the current market
- Learn the essentials of digital marketing and how to naximize its value during the top and bottom time of the business
- Explore various e-commerce strategies and platforms to establish a successful digital business
- Innovate business models and strategies for disruption and growth in the digital space
- Develop a comprehensive digital business plan and acquire the necessary skills to execute it successfully
Who is this Training Course for?
This AZTech training course is suitable to a wide range of professionals but will greatly benefit:
- Modern digital-era-minded Entrepreneurs
- People who have an innovative business idea
- Business Professionals
- Marketing Professionals
- Start-up Founders
- Sponsor and incubator organization
How will this Training Course be Presented?
This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes, group and individual exercises, case studies, role-plays, videos, and discussions - along with formal inputs.
The Course Content
Day One: Introduction to Digital Business Entrepreneurship
- The digital era and business evolution
- The impact of digital transformation on business
- SWOT analysis of the digital era
- Case studies of successful digital entrepreneurs and their journeys
- Identifying market trends and consumer behavior in the digital era
Day Two: Digital Marketing Strategies
- Digital marketing and its role in business growth
- Search Engine Optimization (SEO) techniques for improved visibility
- Effective campaign management, cloud model- pay per use
- Social media marketing strategies
- Content marketing and creating compelling digital assets
Day Three: E-commerce and Online Business
- Introduction to e-commerce and its benefits for entrepreneurs
- Choosing the right channel for e-commerce
- UX, CX for online services
- Effective product management, inventory control, and fulfillment strategies
- Payment gateways, security considerations, and building trust in online transactions
Day Four: Innovative Business Models in the Digital Space
- Innovation and business
- Concepts of TRIZ and analogy
- Subscription-based models and leveraging the concept of recurring revenue
- Platform-based business models and the power of network effects
- Collaborative economy and peer-to-peer business models
- Emerging technologies (e.g., RPA, AI, BI) for business innovation
Day Five: Developing and Executing a Digital Business Plan
- Business model to create a complete digital business plan
- Customer experience (CX) , customer personas, and value proposition
- Choosing the suitable strategy to drive customer acquisition and retention
- Analytics of key performance indicators (KPIs) for digital success
- Scaling and growth strategies for digital businesses
The Certificate
- AZTech Certificate of Completion for delegates who attend and complete the training course
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