An intensive professional development training course on
Stakeholder Management
Negotiating, Communicating & Influencing
We currently have no scheduled sessions for this course. If you are interested in running this course, please contact our Training Department at info@aztechtraining.com
Brochure
Why Choose Stakeholder Management Training Course?
A stakeholder is a person, group or organization that has an interest in an organization, because they are affected by its operations or can affect Its operations. Stakeholders have an impact on every organization, public or private sector – some are internal, others are external, but the higher priority stakeholders must be engaged, their expectations understood and strategies developed, planned and implemented to recognize and address their concerns. All groups of stakeholders must be recognized and treated equitably, as part of good governance. Stakeholder management involves both hard and soft skills, with some understanding of human nature, culture and communications added, finished off with the ability to influence and negotiate with integrity.
This Stakeholder Management training course will introduce you to the relevant tools and techniques, as well as a leading standard, that will help you to engage and manage stakeholders effectively and efficiently. This will include learning the stakeholder management processes, developing an understanding of human behavior and how to influence it, analyzing and planning communication strategies, as well as using the techniques of principled negotiation and influencing without authority, to achieve your goals. This will be achieved with a mixture of short theory blocks, backed up by many interactive exercises and role plays, to help you practice your newly learned skills in a safe learning environment.
This Stakeholder Management training course will highlight:
- The first principles of managing stakeholders
- The stakeholder management process and typical plans/documents
- Developing communication strategies and plans for successful engagement
- The key interpersonal skills and an introduction to personality and behavior and their relevance to managing stakeholders
- The importance of being able to understand the national, regional, corporate and business unit cultures that influence your stakeholders’ behaviors
What are the Goals?
By the end of this training course, participants will be able to:
- Explain the process flow, the processes and key documents involved in managing stakeholders
- Describe how to analyze the stakeholder environment, identify/prioritize stakeholders and recognize their expectations
- Create and promulgate communications that assist in engaging stakeholders
- Demonstrate an ability to recognize how personality and behaviors give an insight into how to best manage stakeholder aspirations and expectations
- Give examples of different types of culture and the impact it has on your stakeholders’ worldview
- Show how to undertake successful negotiations, using principled negotiation techniques
Who is this Training Course for?
This Stakeholder Management training course is suitable to a wide range of professionals but will greatly benefit:
- Executives and managers
- Junior managers and supervisors
- Professional managers and staff, including HR and finance
- Anyone who needs to understand Stakeholders and stakeholder engagement
- People involved in transformation initiatives
- Program, project and PMO personnel
How will this Training Course be Presented?
This Stakeholder Management training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension, and retention of the information presented. Includes stimulating presentations supporting each of the topics together with interactive trainer lead sessions of discussion.
There will also be practical sessions where participants can practice and experience course-related activities. Practical and fun exercises, short video presentations, small group work, and feedback will be used to facilitate learning.
The Course Content
Day One: First Principles, Identifying and Defining Stakeholder Audiences
- Overview of stakeholder engagement and management
- The stakeholder engagement process and key documents
- Identifying stakeholders
- Producing the stakeholder register
- Creating and analyzing stakeholder profiles
- Assessing interests, positive and negative
- Analyzing the gap between current stakeholder and required perceptions
- Selecting a suitable stakeholder management strategy
Day Two: Planning Stakeholder Communications and Measuring Effectiveness
- Planning stakeholder engagement communications
- Identifying and delivering the key messages
- Creating stakeholder communications
- Planning and managing stakeholder meetings
- Dealing with stakeholder objections
- Escalating stakeholder issues for resolution by senior management
Day Three: Interpersonal Skills in Stakeholder Management
- Empathy and how it can assist in managing stakeholder relationships
- Trust – the foundation of on which relationships are built
- Influencing, persuading and manipulating – why they are different and the impact they have
- Personality factors affecting stakeholder management (including feedback on a personality type questionnaire, to be taken in class)
- Behaviors, their relationship to personality and how to read them
- Influencing without authority – how to do it
- Emotional intelligence, what it involves and benefits
Day Four: Negotiating for Success
- The negotiating environment and backdrop
- Reservation points, zones of potential agreement and best alternatives to a negotiated agreement
- Differences between ‘soft’ and ‘hard’ negotiation techniques and why they are important
- Principled negotiation, hardball tactics and important choices
- Negotiation protocols and processes
- Managing a negotiation
Day Five: How Culture Affects Stakeholder Engagement and Management
- What do we mean by culture?
- National culture
- Regional culture
- Organizational culture
- Business unit or division culture
- Communicating to different cultures
- Negotiating with different cultures
- Review of course/presentation of certificates
The Certificate
- AZTech Certificate of Completion for delegates who attend and complete the training course
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