An intensive professional development training course on
Managing Marketing Communications for Business-to-Business
Learn How to Construct a Credible Marketing
Communications Plan for a B2B Market
Why Choose Managing Marketing Communications for Business-to-Business Training Course?
Many business-to-business organisations do not understand how to structure and co-ordinate their marketing communications and as a result they waste money, time and effort.
For marketing communications to achieve the desired results they must be correctly focused, and co-ordinated to achieve clear objectives. The communications tools must work together, with the right messages, aimed at the right target audiences, with a clear purpose for each message.
On This Managing Marketing Communications for Business-to-Business training course you will learn how to manage marketing communications and to create a structured marketing communications plan which is both credible and realistic.
This Managing Marketing Communications for Business-to-Business training course will feature:
- The ‘four contexts’ you must understand
- Defining the marketing communications strategy
- Communicating to win preference with decision-makers
- Raising credibility through important stakeholders
- Prioritising and targeting the right people
- Co-ordinating communications tools and messages
What are the Goals?
By the end of This Managing Marketing Communications for Business-to-Business training course you should be able to:
- Construct credible marketing communications plans
- Build your plan on clear principles and evidence
- Convince colleagues to adopt your plan
- Integrate your communications and marketing strategy
- Communicate your brand consistently
- Use your communications budget effectively
Who is this Training Course for?
This course is for people who want to understand B2B marketing communications so that they can avoid wasteful hit-and-miss tactical campaigns, and integrate their communications into a coherent and co-ordinated communications plan.
This Managing Marketing Communications for Business-to-Business training course is suitable for:
- Managers responsible for co-ordinating marketing communications
- Leaders engaged in developing integrated marketing strategies
- Professionals who need to brief marketing communications
- Managers in marketing and segment management roles
- Leaders who need to build a stronger brand
- Managers who want to increase sales and defend margins
How will this Training Course be Presented?
This Managing Marketing Communications for Business-to-Business training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video, real-life examples and case-studies will also be used.
A major differentiator in this course is that it is highly practical, drawing from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.
The Course Content
- The key principles of marketing communications
- How to make marketing communications effective
- Structure of a marketing communications plan
- Understanding the four essential contexts
- Understanding the customer context - mapping decision-makers
- Defining priority, messages and communications tools
- The business context
- Aligning with business strategy, marketing strategy and brand
- Understanding the internal context
- Understanding external context
- Identifying, mapping and prioritising stakeholders
- Setting marketing communications objectives
- Defining a marketing communications strategy
- Defining brand position and communicating the brand
- Prioritising target groups and individuals
- Using target group ‘personas’
- Communications tasks and the customer-journey
- Understanding value-propositions
- Constructing marketing communications messages
- Managing content
- Selecting and integrating the right communications tools
- Scheduling the plan, responsibilities and resources
- Budgeting for marketing communications
- Measuring the results
- Briefing marketing communications
- Integrating marketing communications with the sales function
- Returning to the plan
- Hints and ideas for improving your plan
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
In Partnership With
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Frequently Asked Questions
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
Yes, we offer tailored corporate training solutions to meet your organization's specific needs. Please contact us at info@aztechtraining.com or call +971 4 427 5400 for more information.
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to info@aztechtraining.com
- Phone: Reach out to us directly at +971 4 427 5400 or +971 4 427 5407, and our team will guide you through the registration process.
The training fees include full access to the training venue, along with comprehensive training materials to enhance your learning experience. Additionally, participants will be provided with writing supplies and stationery. To ensure comfort and convenience, the fee also covers lunch and refreshing coffee breaks throughout the duration of the course.
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
