An intensive professional development training course on
London Summer Course in Corporate Communication
Putting Wings on Your Strategy
Why Choose London Summer Course in Corporate Communication Training Course?
This Summer Training Course for professionals in corporate communication is set in one of the world’s leading media and communications hubs. It will help you to catch up with the latest developments and practices. What will be the impact of voice search, chatbots, artificial intelligence and digital communication? Are you on top of trends in measurement, visual web, business storytelling and digital communication? As well as looking closely at latest trends, we will use a repertoire of tools and techniques to give your strategy and practice an overhaul and fine tuning.
You will be able to put knowledge, ideas and skills from the course directly into practice in your organisation and enhance your career. During this course you will explore:
- Strategic corporate communications thinking, theory and best practice
- Stakeholder identification, research, management and engagement
- Reputation management, crisis prevention/management and identity
- Technology and new media mastery
- The psychology of communication, emotional capital and the power of storytelling
What are the Goals?
By attending This London Summer Course in Corporate Communication training course, delegates will be able to:
- Understand what the ‘C’ Suite needs from corporate communications and outline a strategy accordingly
- Devise a comprehensive set of KPIs for corporate communications with relevant metrics
- Develop a stakeholder communication and engagement plan
- Understand the drivers of reputation to develop a maintenance and protection plan
- Understand the psychology of communication to plan engaging and persuasive messages across media
- Understand social media and how to use them
Who is this Training Course for?
This London Summer Course in Corporate Communication training course is suitable to a wide range of professionals but will greatly benefit:
- Corporate Communications Practitioners and/or Managers
- Public Relations Officers and/or Managers
- Marketing Officers and/or Managers
- Digital and Social Media Specialists
- Internal communications practitioners
- Managers wanting to improve communications in their areas of responsibility
How will this Training Course be Presented?
The programme is carefully designed to address all styles of learning and to engage participants fully through the use of programme materials, exercises, training videos and discussions. Individual or group exercises provide opportunities for personal participation in real situations. The training is fun filled, fast-paced and non-threatening.
The Course Content
- What does the ‘C Suite’ need from Corporate Communications
- New technology in developing your strategy
- Objectives, KPIs
- How to measure against your objectives and KPIs
- Critical Success Factors
- Air Traffic Control – co-ordination of all communications activity
- The drivers of reputation and how to control them
- Measuring your reputation
- Identity and image – how to assess them
- Managing your identity across all media
- Preventing media and reputational crises
- Crisis management in the digital age
- The psychological origins of PR
- A guide to persuasion and motivation with latest theory
- A stakeholder inventory and map
- Influencing stakeholders
- The stakeholder journey and engagement
- A matrix approach to ensure that all stakeholders are communicated with regularly and appropriately
- Key messages and the ‘Message House’
- Paid, Owned and Earned Media (POEM) in the communications mix
- Content management and planning (Content marketing)
- The power of storytelling to convince, persuade and prompt action
- Building emotional capital
- The use of new media channels to achieve objectives
- Using rich pictures and visual representation
- From corporate strategy to communications strategy
- Developing the communications plan
- Checking the plan against business and departmental objectives
- Checking delivery against the plan
- Management reporting and the communications dashboard
Certificate and Accreditation
- AZTech Certificate of Completion for delegates who attend and complete the training course
In Partnership With
Do you want to learn more about this course?
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Frequently Asked Questions
There are several convenient ways to register for our training programs:
- Online: Explore our training calendar, choose the course that suits your needs, and click the “Register Now” button on the course details page.
- Email: Share your details, including your name, organization, email address, and selected course, by sending an email to info@aztechtraining.com
- Phone: Reach out to us directly at +971 4 427 5400 or +971 4 427 5407, and our team will guide you through the registration process.
Once your registration is successfully completed, you will receive a confirmation email within 24 hours. This email will contain your registration details, invoice, and the necessary joining instructions for the course.
Our training programs are hosted at luxurious five-star hotels in prestigious destinations across the globe. Some of our popular locations include Dubai, London, Kuala Lumpur, Amsterdam, New York, Paris, Vienna, and many other iconic cities.
Yes, we offer tailored corporate training solutions to meet your organization's specific needs. Please contact us at info@aztechtraining.com or call +971 4 427 5400 for more information.
